As a new source of inspiration for the platform users, Pinterest is turning to an e-commerce platform. As a matter of fact, Pinterest just revealed the arrival of a new functionality that aims to encourage and facilitate purchasing through the platform.
This new updated was baptized “Product Pins”
It allows in one click to have more information on a product, also shows the price and availability. The purchasing experience is then simplified since the user only needs to click on the product of interest to be directed to the website concerned.
To know if the article is part of “Product Pins”, you just need to click on it and an icon “label” will show up.
A new section for the recommendation has also been added for the categories fashion and house decoration which will let you sweep on similar articles in different brands that you might be interested to buy directly.
The testing phase of the functionality was very conclusive as Pinterest explained since website clicks increased by 40%.